YOUR PROFILE PHOTO
cropped out of something else
Your photo came from a wedding, a conference badge, a picture someone took in a garden two summers ago, in good light, when your hair was different.
You have known about it since January. You opened three photographers' websites, looked at the prices, thought about the half day it would take, and closed all three tabs. Not because you do not care. Because it never became the most urgent thing on a Tuesday.
Then someone opens your profile before a first call. Or a client passes your name on and that person looks you up.
The photo speaks first. Before your work does, before you do.
WHAT YOU GET
package
October, 2nd 2026
20 minutes in the studio, directed from start to finish
A personal styling guide, seven days before: what to wear, what to bring, and how to be ready on the morning
5 edited images, chosen and finished by me
Full commercial use, anywhere your work needs to introduce you
(A sixth edited image if you book the slot beside someone you know)
295chf
THIS IS WHY
NOT INCLUDED
"This is smaller than a full brand session, and it is priced that way on purpose. That is not a shortcut. It is a decision about what to remove.
This is the first portrait day, and the price reflects that. The next one will be higher."
No location shoot. The studio only
No strategy call before the day
One outfit plus one layer, no wardrobe changes
Hair and makeup done before you arrive
Twenty minutes, held exactly, so the woman after you gets hers
AN IMAGE HAS A SHELF LIFE
ABOUT TWO YEARS
The photograph you choose in October will still be introducing you in 2028.
Most women replace their professional photograph every two to five years.
So the one you are using now was probably taken before the rebrand. Before you went independent. Before you knew what you were actually selling.
It is still doing the previous introductions.
295CHF across two years is under a hundred francs a year. Eight francs a month, for the thing that speaks before you do in every first meeting.
"If your photo is older than your business, it is not a photo of you any more."
EVERYTHING IS DECIDED
before you arrive
"Women who tell me they photograph badly are almost always women nobody has ever directed."
No location shoot. The studio only
No strategy call before the day
One outfit plus one layer, no wardrobe changes
Hair and makeup done before you arrive
Twenty minutes, held exactly, so the woman after you gets hers
The light is already set
Who is this person. What does she care about. Why should I believe her. Those are the three questions every profile photo has to answer, and after thirteen years photographing founders I am not discovering them on the day.
I know what the five images need to do
You will not be left in silence wondering where to put your hands. Where to look, how to hold your shoulders, when to breathe out. Every pose, every expression.
You are directed the whole time
COME WITH SOMEONE
6 instead of 5 images
"If there is someone in your network who has been putting this off for exactly as long as you have, this is the easiest way to stop putting it off."
Two women who book slots next to each other each receive a sixth edited image.
Same price each. You arrive together, you wait together, and the one being photographed has someone in the room who is on her side. For most women that removes more nervousness than anything I could say.
Give her name when you book and I will keep your times together.
Pick a slot on the calendar and book your slot in ten seconds. The time is yours straight away, it comes off the list, and the appointment lands in your calendar.
Within 24 hours, I will send you a questionnaire to understand the purpose of the photos, and get to know you better to achieve your ideal images.
10 days before the session, I will send you a guide with hich colours photograph well and which pull attention away from your face. What to bring. You will not be working out what to wear on your own.
In order to create all your photos, I will suggest to arrive 10 minutes earlier to make sure I can listen to you for a few minutes before your session starts.
book your slot
01
get in touch within 24 hours
02
get your styling guide
03
arrive on time
04
You will receive your full gallery after 3 business work days, and you will be able to download immediately your photos or also buy extra ones.
your images within 3 days
05
the process
what happens
3
the delivery
You will have your images by Wednesday 7 October.
I can promise that because of how the day is built. Five images from a twenty-minute session is a small, clear edit, and eight of those is one focused Monday and Tuesday. There is nothing clever about it. It is what the format allows, and there is no reason to make you wait.
YARD
the studio
YARD is a ground-floor loft in a village, not a studio in a city centre. You park at the door. There is no one-way system to negotiate and no parking meter to find. For a twenty-minute session that matters more than it sounds.
If you would rather come by train, tell me when you book and I will send you the connection and the walk.
WHO
this is for
If you are in the second column, twenty minutes will frustrate you. That is a full brand session, and you should write to me about that instead. I will tell you honestly which one you need.
- You have been meaning to fix your profile photo since January
- You are the business, and your face is the first thing a client sees
- You just went independent and need a photograph that reads senior before you have a Swiss track record to point to
- You moved here for someone else's job, rebuilt a career from nothing, and are still using a picture from before any of that happened
- You are quietly certain you photograph badly and have never been directed
this is for you if
- You need a full visual identity for a team
- You need product photography
- You want a location shoot
- You need images that tell a longer story about how your business works
this is not for you if
asked questions
Frequently
Is twenty minutes really enough?
Is twenty minutes really enough?
Yes, because of what has been taken out. The light is tested before the first woman arrives, the room does not change, and you come with hair and makeup done and one outfit on. Everything that normally eats a session has been removed on purpose. That is also why this is 295CHF and not eight hundred.
How far is the Studio from Zug?
How far is the Studio from Zug?
About 25 minutes by car, straight up the motorway, and you park at the door. Rothenburg is a village just outside Lucerne, not the city centre.
I don't like photos and don't know how to pose
I don't like photos and don't know how to pose
Almost every woman tells me this. What she usually means is that nobody has ever told her what to do. You are directed for the entire twenty minutes. Where to stand, where to look, what to do with your hands. You do not need to arrive knowing anything.
Can I book with a friend or colleague?
Can I book with a friend or colleague?
Yes, and I would encourage it. Two women in adjacent slots each receive a sixth edited image. Give her name when you book and I will keep your times together.
What should I wear?
What should I wear?
You will not have to work that out alone. Seven days before the day, a styling guide reaches you with the colours that photograph well, what to leave at home, and how to choose an outfit for the way you want to be read. Bring one outfit plus one layer, a blazer or a coat. Two full outfits would take a third of your session and you would feel it in the images.
Can I use them commercially?
Can I use them commercially?
Yes. Website, LinkedIn, CV, press, speaking profiles, anywhere your work needs to introduce you.
What if something changes and I cannot come?
What if something changes and I cannot come?
The booking fee is non-refundable, but it can be transferred to another person or another MFS service for the same amount and it will valid for a year.
