Choosing what to wear for stunning family photos in Zug and Zurich doesn’t have to be stressful. With a few thoughtful tips, you can create a look that feels like you, photographs beautifully, and makes your session relaxed and fun. Here’s how to keep it simple, comfortable, and visually stunning.

Start with Mom’s Outfit First

Mom usually sets the tone for the session, so it’s best to begin here. Pick a dress or outfit that makes you feel confident, comfortable, and beautiful. Flowy maxi dresses in soft fabrics like chiffon or cotton gauze are always flattering and photograph well in movement. Wrap dresses, empire waist styles, or off-shoulder designs can add elegance while still feeling natural and relaxed. Long dresses with movement are perfect for park and lake settings because they add softness and elegance to your photos.

If you’re not into dresses, that’s perfectly okay—choose an outfit you feel amazing in, but aim for pieces that aren’t too tight or too loose. Something that allows you to move comfortably while still feeling pulled together can help boost your confidence and look great in photos. Choose earthy tones or soft pastels that compliment your skin tone and the natural Swiss backdrop.

Build Around One Main Color Palette

Pick 2–3 base colors (like taupe, dusty rose, soft green, or beige) and mix in a few accents (mustard, clay, navy, or cream). If you’re unsure where to start, try using a color palette tool like coolors.co to experiment with combinations. Visualizing your palette before choosing outfits can help create a cohesive and balanced look for everyone. Avoid everyone wearing the same color. Instead, think of harmony and variety. Neutral palettes work beautifully in the forests, lakesides, and parks of Zug and Zurich.

Explore outfit ideas specific to outdoor settings in my post on the Best Outfits for Zug Park Family Photos

Keep Everyone Comfortable (and Weather-Ready)

If someone feels cold or restricted, it will show in the photos. Dress in layers: light knits, cozy cardigans, and shawls add warmth and texture without bulk. Avoid stiff collars or tight outfits. Think relaxed, breathable fabrics that feel good to wear and move in.

Use Textures and Subtle Patterns

Textures like ribbed knits, muslin, waffle fabric, lace, and linen add depth to your images. These fabrics catch natural light beautifully, adding dimension and a soft, tactile feel to your photos—especially during golden hour or on overcast days when the light is diffused. One or two subtle patterns—like small florals or light stripes—can bring personality. Just make sure patterns aren’t too bold or busy. You want the focus to stay on your family’s connection.

Avoid Logos and Neon Colors

These can date your photos and pull attention away from your faces. Instead, stick with timeless tones and simple designs. Solid colors or low-contrast prints keep the overall feel clean and calm.

Shoes Matter More Than You Think

Choose shoes that are both practical and stylish, especially if we’re walking on grass, gravel paths, or uneven park terrain. Soft-toned sneakers, slip-ons, or sandals work well. Skip anything too sporty, shiny, or logo-heavy. Barefoot is also a beautiful option for lakeside sessions!

Dress the Kids in What They Can Move In

Choose outfits they feel good in: soft fabrics, elastic waists, and cozy layers. Girls look adorable in twirly dresses or rompers, and boys in linen shirts or relaxed knits. For babies, stick with one-piece outfits or cozy separates in natural tones. Always bring extra layers just in case.

Where to Shop for Your Stunning Family Session Outfits

If you’re looking for ready-to-wear options, here are some go-to stores:

Popular Brands: Zara, H&M, Mango, and your local Galaxus are great for basics, textures, and seasonal tones.

Local Swiss shops in canton Zurich:

• LanaLu Boys & Girls – Kindermode
• Zero-7
• Jacadi
• Petit Bateau
• Nook
• Ballon Rouge
• Pupi Kindermode
• Sony Kindermode

You can also find beautiful and discounted outfits through this exclusive invitation to Best Secret.

Map of all locations:
Use this interactive map to find local shops by region:

Plan for the Season

Spring & Summer: lightweight fabrics, breathable cottons, soft colors, and a hat for sun. Add accessories like woven sandals or espadrilles, and consider simple straw hats or delicate bracelets to complete the look while staying cool and comfortable.

Autumn: layers in rust, caramel, olive, or mustard. Add cozy textures like cable knits.

Winter: indoor sessions with blankets or cozy wraps; keep tones warm and comforting.

Final Tip: Be Yourselves

The best family photos happen when you feel comfortable and connected. Don’t overthink it. Wear something that feels like you and allows you to move, laugh, and enjoy the moment.

Need help putting outfits together? Contact me here and I’d be happy to guide you through styling your family session in Zug or Zurich.

Want to complete your look? Read my post on how to do your hair and makeup for family photos.

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